Services Marketing : People, Technology, Strategy eBook

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Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor’s Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected].Key Features:Contents:

Services Marketing: People, Technology, Strategy 9th Edition is written by Jochen Wirtz; Christopher Lovelock and published by WSPC (US). The Digital and eTextbook ISBNs for Services Marketing are 9781944659813, 1944659811 and the print ISBNs are 9781944659790, 194465979X. Additional ISBNs for this eTextbook include 194465979X, 194465982X, 9781944659790, 9781944659820.