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Real Luxury: How Luxury Brands Can Create Value for the Long Term eBook

Original price was: $49.99.Current price is: $13.00.

By: M. Pinkhasov; R. Nair
Publisher: Palgrave Macmillan
Print ISBN: 9781137395566, 1137395567
eText ISBN: 9781137395573, 1137395575
Copyright year: 2014

Real Luxury: How Luxury Brands Can Create Value for the Long Term eBook

Original price was: $49.99.Current price is: $13.00.

eText ISBN: 9781137395573 SKU: 9781137395573 Category: Tags: , Print ISBN: 9781137395566

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices.

Real Luxury  examines what a ‘luxury brand’ is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors’ hands-on experience in the industry.

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