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Motivanalyse zu Anwenderinnovationen in Online-Communities eBook

Original price was: $69.99.Current price is: $18.00.

By: Lars Janzik
Publisher: Gabler Verlag
Print ISBN: 9783834933959, 3834933953
eText ISBN: 9783834971425, 3834971421
Copyright year: 2012

Motivanalyse zu Anwenderinnovationen in Online-Communities eBook

Original price was: $69.99.Current price is: $18.00.

eText ISBN: 9783834971425 SKU: 9783834971425 Category: Tags: , Print ISBN: 9783834933959

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices.

Lars Janzik analysiert die Motivation von Mitgliedern einer innovativen, herstellerunabhängigen Online-Community aus dem Konsumgüterbereich und unterscheidet dabei Motivgruppen in Abhängigkeiten von Phasen der Mitgliedschaft. Die Ergebnisse unterstützen Unternehmen dabei Online-Communities als Instrument der Kundenintegration und der Produktentwicklung zu entdecken bzw. besser zu nutzen.

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