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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business eBook

Original price was: $54.99.Current price is: $14.50.

By: D. Stroud; K. Walker
Publisher: Palgrave Macmillan
Print ISBN: 9780230378193, 0230378196
eText ISBN: 9780230378209, 023037820X
Copyright year: 2013

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business eBook

Original price was: $54.99.Current price is: $14.50.

eText ISBN: 9780230378209 SKU: 9780230378209 Category: Tags: , Print ISBN: 9780230378193

Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours.
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send contact us.
Compatible Devices: Can be read on any devices.

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

Additional ISBNs

9780230378193, 9781349350957, 0230378196, 1349350958, 9781349350957

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