International Operations Management: Lessons in Global Business eBook

International Operations Management: Lessons in Global Business uses a fascinating selection of case studies researched during the ‘International Operations Management Project’, sponsored by the European Commission, to produce a valuable view of businesses in Western and Eastern traditions.

Ranging from China Post and Flextronics International (Singapore) to Electrolux, Ford, and GlaxoSmithKline, the studies link conceptual and practical approaches in five areas: international operations management strategy, sourcing and manufacturing, new product development, logistics, and networked organisations.

Throughout, the authors compare the Western and Eastern approaches to business, and introduce theory to clarify the comparison and the real consequences of internationalisation.

With its balance of theoretical and applied content, this volume, created from an exciting collaboration between universities and schools of management in Europe and China, serves as both a primary and supplementary source for higher level students and educators, and as a worthwhile read for interested practitioners.

International Operations Management: Lessons in Global Business is written by De Toni, Alberto F, Professor and published by Routledge. The Digital and eTextbook ISBNs for International Operations Management: Lessons in Global Business are 9781409460060, 1409460061 and the print ISBNs are 9781409403296, 1409403297. Save up to 80% versus print by going digital with VitalSource.