Essentials of Marketing PDF eBook eBook

Like Brassington’s , this ‘essentials’ text brings together theory and practice. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Written in a lively style with great design,  is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

Principles of MarketingEssentials of Marketing 

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Please note that the product you are purchasing does not include MyMarketingLab 

 

MyMarketingLab 

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This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a  to access MyMarketingLab.

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Essentials of Marketing PDF eBook 3rd Edition by Stephen Pettitt; Frances Brassington and Publisher Pearson (Intl). Save up to 80% by choosing the eTextbook option for ISBN: 9780273728139, 027372813X. The print version of this textbook is ISBN: 9780273727644, 0273727648.