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Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der Heijden brings his bestseller up to date, following up on his original case studies and adding significant new material. The Second Edition changes focus slightly by providing more in-depth analysis and application of the concept of the ‘strategic conversation’. While maintaining the underlying rigour of the first edition, van der Heijden revisits the text to make it more practical and accessible, and in doing so delivers the tools needed to chart and navigate a successful future course for any organization in the face of uncertainty.
This is a digital product.
Scenarios: The Art of Strategic Conversation 2nd Edition is written by Kees van der Heijden and published by John Wiley & Sons P&T. The Digital and eTextbook ISBNs for Scenarios: The Art of Strategic Conversation are 9781119995524, 1119995523 and the print ISBNs are 9780470023686, 0470023686. Additional ISBNs for this eTextbook include 9781280268809.