Delivery: Can be download immediately after purchasing. For new customer, we need process for verification from 30 mins to 12 hours
Version: PDF/EPUB. If you need EPUB and MOBI Version, please send me a message (Click “message us” icon at the right corner)
Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC)
Quality: High Quality. No missing contents. Printable
Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices–both errors and successes–cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.
Marketing Mistakes and Successes 12th Edition by Robert F. Hartley, Cindy Claycomb and Publisher Wiley. Save up to 80% by choosing the eTextbook option for ISBN: 9781118808283, 1118808282. The print version of this textbook is ISBN: 9781118078464, 1118078462.