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Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You’ll learn how to add features and functionality through a wide set of eBay APIs—including Magento, Milo, eBay, PayPal, RedLaser, Hunch, and ql.io. Each chapter focuses one aspect of the lifecycle. Author Charles Hudson combines his expertise in web and mobile product strategy with code solutions to help you address product discovery, presentation, payment, order fulfillment, and customer satisfaction. If you have experience with PHP, HTML, CSS, and JavaScript, you’re ready to roll. Help customers find your product through reviews, targeted search options, and eBay marketplace listings Customize a Magento storefront and provide customers with a single sign-on option to enhance product presentation Streamline purchases with options such as auto-generating coupons and preapproved payments Automate order processing, extend shipping options, and leverage PayPal chained payments to handle multiple suppliers Take advantage of QR codes, produce customer “taste graphs,” and use ql.io mash ups to provide visitors with social recommendations
This is a digital product.
Additional ISBNs
1449320155, 1449343864, 1449343880, 9781449320157, 9781449343866, 9781449343880
eBay Commerce Cookbook: Using eBay APIs: PayPal, Magento and More 1st Edition is written by Chuck Hudson and published by O’Reilly Media. The Digital and eTextbook ISBNs for eBay Commerce Cookbook are 9781449343873, 1449343872 and the print ISBNs are 9781449320157, 1449320155. Additional ISBNs for this eTextbook include 1449320155, 1449343864, 1449343880, 9781449320157, 9781449343866, 9781449343880.
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