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The third edition of Developing Successful Sport Sponsorship Plans has evolved through several years of developing, reviewing, and critiquing sport sponsorship. Sport sponsorship theory from the perspective of the sponsored property is examined, as well as overviews of the theoretical underpinnings of the topic and examples of actual sport sponsorships. The chapters are presented in a sequential process that will provide readers with the opportunity to build a quality sponsorship proposal through well-defined, industry-proven protocol.
Developing Successful Sport Sponsorship Plans 3rd Edition by David K. Stotlar and Publisher Fitness Information Technology. Save up to 80% by choosing the eTextbook option for ISBN: 9781935412649, 1935412647. The print version of this textbook is ISBN: 9781885693990, 1885693990.