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Ideal for the beginning student or the experienced public relations practitioner, THIS IS PR: THE REALITIES OF PUBLIC RELATIONS, Eleventh Edition, covers the world of public relations with a strong emphasis on fundamentals such as history and research, as well as emerging issues such as technology, ethics, and the international aspects. With numerous examples, strategies, tactics, and case studies, your students will have resources they can take away from the classroom.
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Cengage Advantage Books: This is PR: The Realities of Public Relations 11th Edition by Doug Newsom; Judy Turk; Dean Kruckeberg and Publisher Cengage Learning. Save up to 80% by choosing the eTextbook option for ISBN: 9781133710073, 1133710077. The print version of this textbook is ISBN: 9781111836832, 1111836833.