Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior eBook

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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results. Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

This is a digital product.

Additional ISBNs
9781449336844, 9781449336813

Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior 1st Edition is written by Lutz Finger; Soumitra Dutta and published by O’Reilly Media. The Digital and eTextbook ISBNs for Ask, Measure, Learn are 9781449336837, 1449336833 and the print ISBNs are 9781449336752, 1449336752. Additional ISBNs for this eTextbook include 9781449336844, 9781449336813.